Youth clothing store :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Clothing stores / Youth clothing store

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Zara	5

2.	6	Mango	3.97

3.	15	Bershka	3.64

4.	1	Colin’s	3.34

5.	8	Benetton	2.76

6.	3	Tally Weijl	2.14

7.	18	Sisley	1.98

8.		Levi’s	1.75

9.		Junker	1.52

10.	13	Terranova	1.35

11.	2	Miss Sixty	1.28

12.	9	Sela	1.27

13.	7	Castro	1.12

14.	10	Timberland	1.05

15.	5	Lee Cooper	1.00

16.	~	Motivi	0.96

17.	12	Esprit	0.92

18.	~	Desigual	0.89

19.	14	Promod	0.693

20.		Energie	0.686

21.	4	Diezel & Gas	0.685

22.	11	Peacocks	0.672

23.	~	Jack & Jones	0.540

24.	23	Motor jeans	0.432

25.		Tom Tailor	0.382

26.	17	Ecko	0.357

27.		Broadway	0.304

28.	21	Madoc	0.295

29.	19	Tuso	0.216

30.	~	Bigrey	0.183

31.	16	Fashion Club	0.174

32.	22	Jeanzoo	0.158

33.		Мavi	0.112

34.	~	KO’S jeans	0.083

35.		Kenvelo	0.037

The store which has taken 1st place in this rating — is the most successful Ukrainian trading establishment of 2011 in the “Youth clothing store” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.