Youth clothing store :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Clothing stores / Youth clothing store

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Zara	5

2.		Bershka	3.70

3.	1	Colin’s	3.51

4.	15	Lee Cooper	3.49

5.	10	Levi’s	3.21

6.	9	Timberland	2.24

7.	4	Mango	2.19

8.	7	Benetton	1.80

9.	18	Esprit	1.66

10.		Sweet Years	1.47

11.	6	Miss Sixty	1.44

12.	16	Terranova	1.34

13.	14	Ecko	1.332

14.	20	Sela	1.327

15.	12	Diezel & Gas	1.241

16.	13	Desigual	1.225

17.	8	Tally Weijl	1.084

18.	17	Junker	1.076

19.	11	Tom Tailor	0.940

20.	3	Castro	0.852

21.	26	Promod	0.747

22.	25	Fashion Club	0.702

23.	~	Jack & Jones	0.464

24.	~	Tuso	0.374

25.	21	Energie	0.362

26.	30	Broadway	0.297

27.	24	Motivi	0.286

28.	~	Мavi	0.264

29.	~	Bigrey	0.235

30.	~	Kenvelo	0.200

31.	19	Sisley	0.188

32.	28	Jeanzoo	0.160

33.		Philipp Plein	0.124

33.	23	Madoc	0.124

35.	27	KO’S jeans	0.114

35.	22	Peacocks	0.114

37.	29	Motor jeans	0.097

The store which has taken 1st place in this rating — is the most successful Ukrainian trading establishment of 2013 in the “Youth clothing store” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.