Marketing, advertising :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Profile publications / Marketing, advertising

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	6	Marketing Media Review	5

2.	4	PR-менеджер	4.63

3.		Зеркало рекламы	2.91

4.	12	Наш	2.61

5.	18	Маркетинговые исследования в Украине	2.21

6.	1	Новый маркетинг	2.12

7.	10	Интернет-маркетинг	2.08

8.	2	Маркетинг и реклама	1.89

9.	8	Маркетинг в Україні	1.72

10.	5	Управление продажами	1.06

11.	13	Мир выставок	0.71

12.	15	Рекламный бизнес/ Adreport	0.67

13.	20	Отдел маркетинга	0.64

13.	21	Реклама и дизайн в Украине	0.64

13.	17	Реклама: теория и практика	0.64

16.	21	Outdoor Ukraine	0.60

17.	16	Бренд-менеджмент	0.515

18.	11	Маркетинг услуг	0.508

19.		About Event	0.386

20.	21	Наружная реклама	0.380

21.	14	Рекламные технологии	0.354

22.	19	Логистика: проблемы и решения	0.257

23.	20	Маркетинговые коммуникации	0.251

24.	7	Стимулирование Продаж/ Blt-Report	0.225

–.	9	~~Медиа эксперт~~	~~0.129~~

–.		Вдала подія	0

The competitor which has taken 1st place in this rating — is the most successful Ukrainian edition of 2008 in the “Edition about the marketing and advertising” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.