Marketing, advertising :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Profile publications / Marketing, advertising

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Маркетинг и реклама	5

2.		Marketing Media Review	4.12

3.	5	Маркетинг в Україні	3.13

–.	3	~~ProPR~~	~~2.34~~

4.		Art of Sales / Искусство продаж	1.98

5.	14	Реклама и дизайн в Украине	1.78

6.	12	Интернет-маркетинг	1.474

–.	9	~~Зеркало рекламы~~	~~1.470~~

7.		Маркетинговые исследования в Украине	1.462

8.	6	Управление продажами	1.103

8.	10	Рекламные технологии	1.103

10.	8	Мир выставок	1.090

11.	15	Outdoor Ukraine	0.910

12.	18	Реклама: теория и практика	0.821

13.	16	Отдел маркетинга	0.654

14.	17	Маркетинг услуг	0.551

15.	11	Маркетинговые коммуникации	0.534

16.	14	Рекламный бизнес/ Adreport	0.449

17.	~	Логистика: проблемы и решения	0.372

18.	13	Наружная реклама	0.295

19.	18	Стимулирование Продаж/ Blt-Report	0.282

–.		Бренд-менеджмент	0

The competitor which has taken 1st place in this rating — is the most successful Ukrainian edition of 2015 in the “Edition about the marketing and advertising” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.