Anticellulite cosmetics :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Cosmetics / Anticellulite cosmetics

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Vichy (L’Oréal Paris)	5

2.		GUAM	3.85

3.		Ahava	3.05

4.		Faberlic	2.69

5.		Dermacol	2.16

6.	12	Bishoff (ТД Бишофф Косметикс)	2.14

7.		Uriage	2.12

8.		L’Oréal Paris	1.54

9.	6	Целюкар	1.43

10.		Mary Kay	1.03

11.	4	Green Mama	0.73

12.		Nivea (Байєрсдорф Україна)	0.53

13.	9	RoC (Johnson & Johnson)	0.490

14.	3	Биокон	0.489

15.	10	Oriflame	0.461

16.	5	Нова фігура др. Тайсс (Naturprodukt Vega (Dr. Theiss Naturwaren GmbH))	0.412

17.	11	Lierac (Centus-R)	0.407

18.		Cliven (Кінгсбурі Венчур)	0.336

19.		Dior (Селдико)	0.298

20.		Garnier (L’Oréal Paris)	0.262

21.	8	Galenic (Марко Фарм ЛТД)	0.209

22.	7	Salon (Ельфа)	0.154

23.		Красная линия	0.148

24.		KORFF	0.131

25.		Bielita (Vladicom)	0.083

25.		Nuxe (Centus Medical)	0.083

27.	14	deKAROline	0.056

28.		Ozon	0.048

28.		Мирра Люкс	0.048

–.		Clinians (Юнітек-Україна)	0

–.		Lumene (Бінайс)	0

–.		Sans Soucis	0

–.	13	~~Savitri~~	0

–.	15	~~Sпані~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Anticellulite cosmetics” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.