Anticellulite cosmetics :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Cosmetics / Anticellulite cosmetics

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	GUAM	5

2.	1	Vichy (L’Oréal Paris)	4.98

3.	7	Uriage	3.45

4.		Artistry (Емвей Україна)	3.19

5.	17	Lierac (Centus-R)	2.44

6.	8	L’Oréal Paris	2.43

7.	19	Dior (Селдико)	2.08

8.	15	Oriflame	1.62

9.	14	Биокон	1.46

10.	11	Green Mama	1.42

11.		Avon	1.369

12.	5	Dermacol	1.365

13.	20	Garnier (L’Oréal Paris)	1.344

14.	21	Galenic (Марко Фарм ЛТД)	1.203

15.	4	Faberlic	1.153

16.	22	Salon (Ельфа)	1.033

17.	10	Mary Kay	1.025

18.	12	Nivea (Байєрсдорф Україна)	0.945

19.	6	Bishoff (ТД Бишофф Косметикс)	0.883

20.	9	Целюкар	0.797

21.	13	RoC (Johnson & Johnson)	0.669

22.	3	Ahava	0.554

23.		Clarins	0.482

24.	16	Нова фігура др. Тайсс (Naturprodukt Vega (Dr. Theiss Naturwaren GmbH))	0.434

25.	27	Ozon	0.401

26.	27	Мирра Люкс	0.321

27.	25	Nuxe (Centus Medical)	0.320

27.	~	Sans Soucis	0.320

29.	18	Cliven (Кінгсбурі Венчур)	0.195

29.	~	Lumene (Бінайс)	0.195

29.	26	deKAROline	0.195

32.	24	KORFF	0.161

32.	23	Красная линия	0.161

34.	~	Clinians (Юнітек-Україна)	0.152

35.	25	Bielita (Vladicom)	0.116

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Anticellulite cosmetics” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.