Anticellulite cosmetics :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Anticellulite cosmetics

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		GUAM	5

2.		Vichy (L’Oréal Paris)	4.70

3.	7	Avon	4.23

4.	22	Body Therapy (Elfa)	3.81

5.	3	Artistry (Емвей Україна)	3.41

6.	9	Mary Kay	2.44

7.	12	Биокон	2.33

8.	6	Yves Rocher	2

9.	19	Rominale (Pro-Pharma)	2.00

10.	4	Collistar (Hexagone)	1.95

11.	10	L’Oréal Paris	1.92

12.	20	Green Mama	1.80

13.	8	Garnier (L’Oréal Paris)	1.59

14.	5	Oriflame	1.430

15.	18	Faberlic	1.427

16.	34	Мирра Люкс	1.363

17.	13	Salon SPA collection (Ельфа)	1.302

18.	26	Clarins	1.276

19.	27	Lierac (Centus-R)	1.248

20.	15	Algologie	1.202

21.	14	Nivea (Байєрсдорф Україна)	1.084

22.	11	Dior (Селдико)	1.073

23.	~	Bielita (Vladicom)	0.975

24.	21	RoC (Johnson & Johnson)	0.966

25.	~	Ahava	0.886

26.	28	Dermacol	0.844

27.	30	Salon (Ельфа)	0.774

28.	24	Lumene (Бінайс)	0.743

29.		L’erbolario (Инфанта, торговый дом)	0.645

30.	12	Нова фігура др. Тайсс (Naturprodukt Vega (Dr. Theiss Naturwaren GmbH))	0.636

31.	~	Lirene	0.604

32.	17	Cliven (Кінгсбурі Венчур)	0.421

33.	23	Красная линия	0.282

34.	25	Целюкар	0.238

35.	16	Est Etoile	0.223

36.	31	Clinians (Юнітек-Україна)	0.092

36.		TianDe	0.092

36.	32	Ароматика	0.092

39.	31	Bishoff (ТД Бишофф Косметикс)	0.081

40.	~	Sans Soucis	0.078

–.	29	Galenic (Марко Фарм ЛТД)	0

–.		KORFF	0

–.		Nuxe (Centus Medical)	0

–.	33	Ozon	0

–.		ProThin (Neways)	0

–.		deKAROline	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Anticellulite cosmetics” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.