Cosmetic care products for babies :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Bübchen (RedНead Family Corporation)	5

2.		Johnson’s Baby (Johnson & Johnson)	4.62

3.	4	Ушастый нянь (Невская косметика)	3.99

4.	3	Chicco	3.77

5.	19	Avent (Philips)	2.92

6.	8	HiPP BabySanft (HiPP Ukraine)	2.29

7.	9	Nivea (Байєрсдорф Україна)	1.77

8.		Weleda (Бізнес Центр «Фармація»)	1.54

9.	6	Маленькая фея (Калина)	1.45

10.	11	Алёнка (LLC Cosmetics for children Alenka)	1.28

11.	7	Oriflame	1.19

12.	14	Дракоша (Калина)	0.701

13.	5	Green Mama	0.698

14.	21	Sanosan baby (Манн і Шредер ГмбХ)	0.635

15.		BabyBorn (Фармацевтична компанія «Ельфа»)	0.502

16.	17	Cucciolo	0.407

17.	12	Cliven (Кінгсбурі Венчур)	0.342

18.	13	Herbalis (Онікс)	0.236

19.	18	Pink Elephant «Ледниковый период-3» (Elfa)	0.209

20.	10	Наша Мама	0.196

21.	20	Аромашка (Аромат)	0.154

22.	16	Добрая фея (Biokon)	0.152

23.		L’erbolario (Инфанта, торговый дом)	0.138

24.		Аромат	0.131

25.		Детская линия (Bioton Cosmetics)	0.127

26.	24	Duru Baby Love (Evyap Україна)	0.096

27.		Ньювейс	0.084

28.	22	Babix	0.070

29.	25	Непоседа (Линда)	0.069

30.		Bella Baby Happy Nature Care (Белла-Трейд)	0.068

31.	27	Зайчик (Амальгама Люкс)	0.039

–.		Kaloo	0

–.		Klorane (Марко Фарм ЛТД)	0

–.	26	Mi-Mi (Bellis cosmetics)	0

–.		Senita	0

–.	15	~~Карапуз (Kalina)~~	0

–.		~~Лимпопо (Kalina)~~	0

–.		~~Маугли (Faberlic)~~	0

–.	23	Мир детства	0

–.	23	Моя прелесть (Арнест Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.