Cosmetic care products for babies :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Johnson’s Baby (Johnson & Johnson)	5

2.	4	Bübchen (RedНead Family Corporation)	2.75

3.	2	Chicco	2.35

4.	5	Ушастый нянь (Невская косметика)	1.99

5.	8	HiPP BabySanft (HiPP Ukraine)	1.54

6.		Nivea (Байєрсдорф Україна)	1.20

7.	3	Bioderma (Centus-R)	0.99

8.	7	Avent (Philips)	0.98

9.	10	Weleda (Бізнес Центр «Фармація»)	0.718

10.	12	BabyBorn (Фармацевтична компанія «Ельфа»)	0.716

11.	9	Доктор Біокон	0.565

12.	27	Cucciolo	0.553

13.	24	Oriflame	0.540

14.	20	Green Mama	0.537

15.	30	Eco Cosmetics	0.532

16.		Baby Star (Торговый Дом «Бьюти Трейд»)	0.471

17.	22	Детская линия (Bioton Cosmetics)	0.470

18.	11	Cliven (Кінгсбурі Венчур)	0.454

19.	15	Bella Baby Happy Nature Care (Белла-Трейд)	0.450

20.	17	Mixa (L’Oréal Paris)	0.447

21.	26	Алёнка (LLC Cosmetics for children Alenka)	0.429

22.	31	Добрая фея (Biokon)	0.406

23.	28	Babix	0.383

24.	32	Duru Baby Love (Evyap Україна)	0.339

25.	41	L’erbolario (Инфанта, торговый дом)	0.291

26.	29	Sanosan baby (Манн і Шредер ГмбХ)	0.274

27.	18	Емолиум (Sanofi)	0.194

28.	13	Uriage (SDM-Pharma)	0.185

29.	36	STYX	0.180

30.	33	Topicrem (Майолі Україна)	0.175

31.	42	Непоседа (Линда)	0.142

32.	14	Маша и Медведь (RedНead Family Corporation)	0.126

33.	40	Senita	0.117

34.	37	White Mandarin (CHOICE)	0.107

35.	21	Mi-Mi (Bellis cosmetics)	0.099

35.	19	Наша Мама	0.099

37.	34	Malizia BonBons (Кінгсбурі Венчур)	0.085

37.	35	Тяпи-Ляпи (Krasota i Zdorovie, Ltd.)	0.085

39.	43	Мир детства	0.078

40.	38	Pink Elephant «Ледниковый период-3» (Elfa)	0.068

41.	23	Зайчик (Амальгама Люкс)	0.047

41.	25	Моя прелесть (Арнест Україна)	0.047

43.	39	Ньювейс	0.037

–.		Kaloo	0

–.		Klorane (Марко Фарм ЛТД)	0

–.		Аромат	0

–.		Аромашка (Аромат)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.