Cosmetic care products for babies :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Bübchen (RedНead Family Corporation)	5

2.		Johnson’s Baby (Johnson & Johnson)	4.78

3.		Chicco	4.55

4.		HiPP BabySanft (HiPP Ukraine)	2.70

5.		Green Mama	1.93

6.	10	Ушастый нянь (Невская косметика)	1.73

7.	11	Avent (Philips)	1.70

8.	13	Маленькая фея (Калина)	1.66

9.		Oriflame	1.65

10.	4	Алёнка (LLC Cosmetics for children Alenka)	1.45

11.	6	Наша Мама	1.05

12.	5	Карапуз (Kalina)	0.73

13.	8	Cliven (Кінгсбурі Венчур)	0.71

14.	12	Дракоша (Калина)	0.68

15.	7	Nivea (Байєрсдорф Україна)	0.49

16.	15	Добрая фея (Biokon)	0.43

17.	20	Sanosan baby (Манн і Шредер ГмбХ)	0.27

18.	14	Herbalis (Онікс)	0.16

19.	~	Mi-Mi (Bellis cosmetics)	0.13

20.		Pink Elephant «Ледниковый период-3» (Elfa)	0.124

21.	19	Мир детства	0.122

22.	17	Маугли (Faberlic)	0.116

23.	18	Cucciolo	0.113

24.	~	Kaloo	0.048

24.	16	Klorane (Марко Фарм ЛТД)	0.048

24.	18	Моя прелесть (Арнест Україна)	0.048

27.	~	Непоседа (Линда)	0.034

–.	18	Senita	0

–.	18	Лимпопо (Kalina)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.