Cosmetic care products for babies :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Ушастый нянь (Невская косметика)	5

2.	1	Bübchen (RedНead Family Corporation)	4.91

3.	8	Weleda (Бізнес Центр «Фармація»)	3.89

4.	2	Johnson’s Baby (Johnson & Johnson)	3.88

5.	4	Chicco	2.51

6.	5	Avent (Philips)	2.294

7.	6	HiPP BabySanft (HiPP Ukraine)	2.293

8.	10	Алёнка (LLC Cosmetics for children Alenka)	2.220

9.	11	Oriflame	1.724

10.	15	BabyBorn (Фармацевтична компанія «Ельфа»)	1.559

11.	12	Дракоша (Калина)	1.525

12.	19	Pink Elephant «Ледниковый период-3» (Elfa)	1.262

13.	7	Nivea (Байєрсдорф Україна)	1.159

14.	13	Green Mama	1.144

15.	9	Маленькая фея (Калина)	1.000

16.	17	Cliven (Кінгсбурі Венчур)	0.533

17.	14	Sanosan baby (Манн і Шредер ГмбХ)	0.521

18.	31	Зайчик (Амальгама Люкс)	0.448

19.	27	Ньювейс	0.408

20.	30	Bella Baby Happy Nature Care (Белла-Трейд)	0.384

20.		Наша Мама	0.384

22.	23	L’erbolario (Инфанта, торговый дом)	0.363

23.	16	Cucciolo	0.320

–.	18	~~Herbalis (Онікс)~~	~~0.177~~

24.	25	Детская линия (Bioton Cosmetics)	0.174

25.	21	Аромашка (Аромат)	0.152

26.	22	Добрая фея (Biokon)	0.110

27.	~	Mi-Mi (Bellis cosmetics)	0.043

27.	29	Непоседа (Линда)	0.043

–.	28	Babix	0

–.	26	Duru Baby Love (Evyap Україна)	0

–.		Kaloo	0

–.		Klorane (Марко Фарм ЛТД)	0

–.		Senita	0

–.	24	Аромат	0

–.		Мир детства	0

–.		Моя прелесть (Арнест Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.