Cosmetic care products for babies :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Johnson’s Baby (Johnson & Johnson)	5

2.		Bübchen (RedНead Family Corporation)	4.43

3.	1	Ушастый нянь (Невская косметика)	4.40

4.	5	Chicco	4.34

5.	3	Weleda (Бізнес Центр «Фармація»)	4.02

6.	13	Nivea (Байєрсдорф Україна)	2.48

7.	11	Дракоша (Калина)	2.24

8.	6	Avent (Philips)	2.13

9.	7	HiPP BabySanft (HiPP Ukraine)	1.93

10.	9	Oriflame	1.53

11.	15	Маленькая фея (Калина)	1.49

12.	14	Green Mama	1.45

13.	8	Алёнка (LLC Cosmetics for children Alenka)	1.35

14.	10	BabyBorn (Фармацевтична компанія «Ельфа»)	1.02

15.	12	Pink Elephant «Ледниковый период-3» (Elfa)	0.97

16.	20	Наша Мама	0.82

17.	26	Mi-Mi (Bellis cosmetics)	0.70

18.		Topicrem (Майолі Україна)	0.50

19.	23	Детская линия (Bioton Cosmetics)	0.49

20.	16	Cliven (Кінгсбурі Венчур)	0.46

21.	17	Sanosan baby (Манн і Шредер ГмбХ)	0.43

22.	25	Добрая фея (Biokon)	0.30

23.	19	Ньювейс	0.211

24.	~	Duru Baby Love (Evyap Україна)	0.209

25.	22	Cucciolo	0.181

26.	21	L’erbolario (Инфанта, торговый дом)	0.179

27.	24	Аромашка (Аромат)	0.151

27.	18	Зайчик (Амальгама Люкс)	0.151

29.		Logona (Инфанта, торговый дом)	0.121

29.	~	Аромат	0.121

31.	20	Bella Baby Happy Nature Care (Белла-Трейд)	0.088

32.		STYX	0.084

33.	26	Непоседа (Линда)	0.063

34.		Тяпи-Ляпи (Krasota i Zdorovie, Ltd.)	0.060

35.		Eco Cosmetics	0.058

–.		Babix	0

–.		Kaloo	0

–.		Klorane (Марко Фарм ЛТД)	0

–.		Senita	0

–.		Мир детства	0

–.		Моя прелесть (Арнест Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.