Cosmetic care products for babies :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Goods for babies and kids / Cosmetic care products for babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Bübchen (RedНead Family Corporation)	5

2.	1	Johnson’s Baby (Johnson & Johnson)	4.58

3.	5	Weleda (Бізнес Центр «Фармація»)	3.69

4.		Chicco	3.64

5.	3	Ушастый нянь (Невская косметика)	3.37

6.	8	Avent (Philips)	2.70

7.	9	HiPP BabySanft (HiPP Ukraine)	2.33

8.	7	Дракоша (Калина)	1.509

9.	6	Nivea (Байєрсдорф Україна)	1.506

10.	13	Алёнка (LLC Cosmetics for children Alenka)	1.180

11.	14	BabyBorn (Фармацевтична компанія «Ельфа»)	1.078

12.	11	Маленькая фея (Калина)	0.822

13.	22	Добрая фея (Biokon)	0.629

14.	18	Topicrem (Майолі Україна)	0.623

15.		Pink Elephant «Ледниковый период-3» (Elfa)	0.595

16.	12	Green Mama	0.453

17.	29	Bella Baby Happy Nature Care (Белла-Трейд)	0.381

–.	28	~~Logona (Инфанта, торговый дом)~~	~~0.341~~

18.	10	Oriflame	0.340

19.	25	Cucciolo	0.302

20.	30	STYX	0.250

21.	33	Eco Cosmetics	0.149

22.	20	Cliven (Кінгсбурі Венчур)	0.141

22.	21	Sanosan baby (Манн і Шредер ГмбХ)	0.141

22.	19	Детская линия (Bioton Cosmetics)	0.141

25.	23	Ньювейс	0.139

26.		Маша и Медведь (RedНead Family Corporation)	0.123

26.	16	Наша Мама	0.123

28.	31	Непоседа (Линда)	0.119

29.	26	L’erbolario (Инфанта, торговый дом)	0.079

29.	27	Аромашка (Аромат)	0.079

31.	27	Зайчик (Амальгама Люкс)	0.062

32.	28	Аромат	0.040

–.		Babix	0

–.	24	Duru Baby Love (Evyap Україна)	0

–.		Kaloo	0

–.		Klorane (Марко Фарм ЛТД)	0

–.	17	Mi-Mi (Bellis cosmetics)	0

–.		Senita	0

–.		Мир детства	0

–.		Моя прелесть (Арнест Україна)	0

–.	32	Тяпи-Ляпи (Krasota i Zdorovie, Ltd.)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Cosmetic care products for babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.