Baby food :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		HiPP	5

2.		Nestlé	3.76

3.		Humana	2.57

4.	8	Nutricia	2.01

5.	12	Карапуз (Асоціація дитячого харчування)	1.98

6.	9	Hame (Хаме Ук Трейд)	1.39

7.		Bebi (RedНead Family Corporation)	1.34

8.	14	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	1.33

9.	21	Тёма (Danone)	1.28

10.	5	Heinz Baby (Всесвіт)	1.20

11.	7	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	1.17

12.	6	Bebivita (Хіпп Україна)	1.09

13.		Чудо-Чадо (Vitmark Ukraine)	1.05

14.	20	Nordic (Raisio Ukraine)	0.68

15.	11	Semper	0.61

16.	17	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	0.58

17.	18	Brüggen (H. & J. Brüggen KG)	0.52

18.	15	Кроха	0.46

19.	13	Детолакт (Ласуня, Балтський МКК)	0.45

20.		Агуша (Вімм-Білль-Данн)	0.43

21.		Румяные щёчки	0.404

22.		Вітамінна Абетка (Салюс)	0.397

23.	4	Фруто-Няня	0.178

24.	20	Fructal	0.175

–.	~	~~Kolinska~~	~~0.158~~

25.		Тотоша (Loostdorf)	0.112

26.	19	Remedia (Ремедия Украина)	0.080

27.	10	Milupa (Nutricia Ukraine)	0.073

28.	16	Lasana (Humana Ukraine)	0.070

29.	~	Vita baby	0.024

29.	22	Тихорецький МК	0.024

–.	21	Мінусінський ПК (RedНead Family Corporation)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.