Baby food :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Nestlé	5

2.	1	HiPP	4.59

3.	9	Тёма (Danone)	2.71

4.	3	Humana	2.47

5.		Nutrilon (Nutricia Ukraine)	2.23

6.	16	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	2.21

7.	19	Детолакт (Ласуня, Балтський МКК)	2.12

8.		Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	2.07

9.	14	Nordic (Raisio Ukraine)	1.99

10.	5	Карапуз (Асоціація дитячого харчування)	1.76

11.	10	Heinz Baby (Всесвіт)	1.41

12.	13	Чудо-Чадо (Vitmark Ukraine)	1.33

13.	12	Bebivita (Хіпп Україна)	1.22

14.	4	Nutricia	1.134

15.		Semper	1.127

16.	18	Кроха	1.075

17.	22	Вітамінна Абетка (Салюс)	0.987

18.	20	Агуша (Вімм-Білль-Данн)	0.981

19.	6	Hame (Хаме Ук Трейд)	0.852

20.	25	Тотоша (Loostdorf)	0.662

21.	7	Bebi (RedНead Family Corporation)	0.625

22.	17	Brüggen (H. & J. Brüggen KG)	0.599

23.	11	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.348

24.	23	Фруто-Няня	0.295

25.	27	Milupa (Nutricia Ukraine)	0.256

26.	28	Lasana (Humana Ukraine)	0.249

27.	21	Румяные щёчки	0.174

28.	29	Vita baby	0.156

–.	24	~~Fructal~~	~~0.138~~

29.		Frutek (RedНead Family Corporation)	0.088

30.	29	Тихорецький МК	0.068

31.	26	Remedia (Ремедия Украина)	0.032

–.		Мінусінський ПК (RedНead Family Corporation)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.