Baby food :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	HiPP	5

2.	4	Humana	3.96

3.	1	Nestlé	3.89

4.	5	Nutrilon (Nutricia Ukraine)	3.78

5.	3	Тёма (Danone)	2.46

6.	13	Bebivita (Хіпп Україна)	1.76

7.	18	Агуша (Вімм-Білль-Данн)	1.59

8.	14	Nutricia	1.58

9.	21	Bebi (RedНead Family Corporation)	1.55

–.	7	~~Детолакт (Ласуня, Балтський МКК)~~	~~1.48~~

10.	12	Чудо-Чадо (Vitmark Ukraine)	1.19

11.	10	Карапуз (Асоціація дитячого харчування)	1.04

12.	11	Heinz Baby (Всесвіт)	1.01

13.	8	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.89

14.	23	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.87

15.	9	Nordic (Raisio Ukraine)	0.76

16.	22	Brüggen (H. & J. Brüggen KG)	0.68

17.	6	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	0.501

18.	19	Hame (Хаме Ук Трейд)	0.496

19.	20	Тотоша (Loostdorf)	0.464

20.	15	Semper	0.412

21.	31	Remedia (Ремедия Украина)	0.376

22.		Спелёнок (RedНead Family Corporation)	0.357

23.	29	Frutek (RedНead Family Corporation)	0.208

24.	27	Румяные щёчки	0.167

25.	24	Фруто-Няня	0.126

26.	16	Кроха	0.098

27.	28	Vita baby	0.084

28.	26	Lasana (Humana Ukraine)	0.045

29.	30	Тихорецький МК	0.028

30.	25	Milupa (Nutricia Ukraine)	0.022

–.	17	Вітамінна Абетка (Салюс)	0

–.		Мінусінський ПК (RedНead Family Corporation)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.