Baby food :: Consumers survey results of 2013

Consumers survey results of 2013 in category

Goods for babies and kids / Baby food

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		HiPP	38.26%	5

2.		Nestlé	33.04%	4.17

3.	8	Агуша (Вімм-Білль-Данн)	28.70%	3.43

4.		Humana	24.35%	3.15

5.		Тёма (Danone)	22.61%	2.82

6.	3	Nutrilon (Nutricia Ukraine)	21.74%	2.53

7.	6	Bebivita (Хіпп Україна)	14.78%	2.13

8.	17	Чудо-Чадо (Vitmark Ukraine)	13.04%	2.02

9.	16	Nutricia	12.17%	1.89

10.	12	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	12.17%	1.65

11.	16	Nordic (Raisio Ukraine)	9.57%	1.59

12.	10	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	11.30%	1.58

13.	7	Hame (Хаме Ук Трейд)	11.30%	1.55

14.	9	Карапуз (Асоціація дитячого харчування)	11.30%	1.47

15.	13	Heinz Baby (Всесвіт)	7.83%	1.22

16.	14	Спелёнок (RedНead Family Corporation)	7.83%	1.14

17.	15	Semper	4.35%	0.84

18.	6	Bebi (RedНead Family Corporation)	6.96%	0.80

19.	11	Фруто-Няня	6.96%	0.72

20.	23	Румяные щёчки	3.48%	0.58

21.	18	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	4.35%	0.56

22.	24	Тотоша (Loostdorf)	2.61%	0.45

23.	22	Brüggen (H. & J. Brüggen KG)	2.61%	0.40

24.	~	Milupa (Nutricia Ukraine)	2.61%	0.31

25.	21	Кроха	1.74%	0.27

26.	20	Frutek (RedНead Family Corporation)	0.87%	0.23

27.		Similac	0.87%	0.11

28.	~	Lasana (Humana Ukraine)	0.87%	0.08

28.	19	Remedia (Ремедия Украина)	0.87%	0.08

28.	~	Тихорецький МК	0.87%	0.085

31.	~	Vita baby	0.87%	0.080

–.		Мінусінський ПК (RedНead Family Corporation)	0.00%	0

–.		~~Детолакт (Baltskiy milk combinate)~~	~~0.00%~~	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2013, recommendation of consumers #1 in the category “Baby food”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.