Baby food :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		HiPP	5

2.	7	Агуша (Вімм-Білль-Данн)	3.76

3.	9	Humana	3.56

4.		Nutrilon (Nutricia Ukraine)	3.43

5.	2	Nestlé	3.12

6.	18	Чудо-Чадо (Vitmark Ukraine)	2.76

7.	3	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	2.46

8.	5	Bebivita (Хіпп Україна)	2.37

9.	17	Nutricia	2.10

10.	6	Тёма (Danone)	1.80

11.	12	Карапуз (Асоціація дитячого харчування)	1.34

12.	21	Hame (Хаме Ук Трейд)	1.27

13.	8	Bebi (RedНead Family Corporation)	1.11

14.	24	Milupa (Nutricia Ukraine)	0.94

15.	11	Heinz Baby (Всесвіт)	0.85

16.	27	Румяные щёчки	0.75

17.	23	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	0.68

18.	20	Фруто-Няня	0.57

19.	14	Тотоша (Loostdorf)	0.45

20.	19	Nordic (Raisio Ukraine)	0.39

21.		Малятко (Еконія)	0.31

22.	25	Brüggen (H. & J. Brüggen KG)	0.29

23.	26	Frutek (RedНead Family Corporation)	0.20

24.	22	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.16

25.	10	Similac	0.15

26.	29	Спелёнок (RedНead Family Corporation)	0.12

27.	~	Lasana (Humana Ukraine)	0.09

28.	15	Кроха	0.08

29.	16	Remedia (Ремедия Украина)	0.05

30.	28	Vita baby	0.02

–.	13	Semper	0

–.		Мінусінський ПК (RedНead Family Corporation)	0

–.	30	Тихорецький МК	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.