Baby food :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Агуша (Вімм-Білль-Данн)	5

2.	1	HiPP	4.90

3.	11	Карапуз (Асоціація дитячого харчування)	4.41

4.		Nutrilon (Nutricia Ukraine)	4.15

5.		Gerber (Nestlé)	3.91

6.	8	Bebivita (Хіпп Україна)	3.77

7.	10	Тёма (Danone)	3.66

8.	5	Nestlé	3.52

9.	14	Milupa (Nutricia Ukraine)	3.36

10.	6	Чудо-Чадо (Vitmark Ukraine)	3.24

11.	3	Humana	3.12

12.	9	Nutricia	3.10

13.	7	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	2.78

14.	13	Bebi (RedНead Family Corporation)	2.55

15.		Heinz Baby (Всесвіт)	1.96

16.	25	Similac	1.88

17.	12	Hame (Хаме Ук Трейд)	1.13

18.	20	Nordic (Raisio Ukraine)	1.04

19.	24	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.93

20.	17	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	0.79

21.	~	Semper	0.75

22.	30	Vita baby	0.64

23.	26	Спелёнок (RedНead Family Corporation)	0.628

24.	29	Remedia (Ремедия Украина)	0.625

25.	23	Frutek (RedНead Family Corporation)	0.621

26.	21	Малятко (Еконія)	0.594

27.	16	Румяные щёчки	0.521

28.	18	Фруто-Няня	0.504

29.	19	Тотоша (Loostdorf)	0.257

30.	28	Кроха	0.203

31.	22	Brüggen (H. & J. Brüggen KG)	0.157

32.	~	Тихорецький МК	0.116

33.	27	Lasana (Humana Ukraine)	0.050

–.		Мінусінський ПК (RedНead Family Corporation)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.