Baby food :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Goods for babies and kids / Baby food

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Gerber (Nestlé)	5

2.	4	Bebivita (Хіпп Україна)	4.64

3.	6	Агуша (Вімм-Білль-Данн)	4.10

4.	11	Hame (Хаме Ук Трейд)	3.88

5.	16	Heinz Baby (Всесвіт)	3.78

6.	3	HiPP	3.25

7.	5	Nestlé	1.69

8.	10	Milupa (Nutricia Ukraine)	1.20

9.	8	Humana	1.09

10.	2	Чудо-Чадо (Vitmark Ukraine)	0.94

11.	12	Nutrilon (Nutricia Ukraine)	0.86

12.	19	Малятко (Еконія)	0.70

13.	18	Nestogen (Nestlé)	0.57

14.	23	Карапуз (Асоціація дитячого харчування)	0.55

15.	25	Bebi (RedНead Family Corporation)	0.53

16.	21	Малыш, Малышка, Малютка (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.35

17.		Brüggen (H. & J. Brüggen KG)	0.33

18.	9	Kabrita	0.32

19.	24	Semper	0.315

20.	7	Фруто-Няня	0.308

21.	14	Румяные щёчки	0.297

22.	20	Frutek (RedНead Family Corporation)	0.292

23.	26	Малыш Истринский, Малышка, Малютка (Nutricia Ukraine)	0.280

24.	15	Nutricia	0.246

25.	27	Nordic (Raisio Ukraine)	0.217

26.	31	Кроха	0.210

27.	30	Similac	0.1958

28.	29	Тотоша (Loostdorf)	0.1956

29.	28	Lasana (Humana Ukraine)	0.1326

30.	~	Тихорецький МК	0.1273

31.	22	Remedia (Ремедия Украина)	0.1211

32.	13	Винни (PJSC “KHOROL DAIRY CANNING PLANT for BABY FOOD”)	0.0822

33.	32	МаМако	0.0683

–.		Vita baby	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Baby food” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.