Baby stroller :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Goods for babies and kids / Baby stroller

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Chicco	5

2.		Geoby (Інтерторг-інвест Україна)	3.49

3.	7	Bebe-Confort (RedНead Family Corporation)	3.18

4.	3	Peg-Perego (Амиго)	2.35

5.	9	Capella	1.91

6.	4	Tako	1.70

7.	24	Adamex	1.693

8.	17	Quinny (Амиго)	1.688

9.	13	ABC Design (Паритет Трейд)	1.080

10.		Graco (Паритет Трейд)	0.955

11.	27	ANMAR	0.920

12.	11	Inglesina (RedНead Family Corporation)	0.847

13.	16	X-lander (Володимир Бортник)	0.795

14.	12	Roan Marita	0.665

15.	5	Jane (Паритет Трейд)	0.591

16.	6	Bebecar (RedНead Family Corporation)	0.455

17.	21	CAM	0.403

17.	8	Pierre Cardin	0.403

19.	29	Cybex (Best business group ltd)	0.364

20.	19	Teutunia (Паритет Трейд)	0.330

21.	26	Hauck	0.318

22.	14	Adbor	0.273

22.	23	Bugaboo (RedНead Family Corporation)	0.273

24.	29	Deltim (Володимир Бортник)	0.267

25.		Stokke	0.193

26.	15	Brevi Grillo (RedНead Family Corporation)	0.136

27.	20	Concord (Паритет Трейд)	0.091

28.	22	Ладушка	0.057

29.	18	Neonato (RedНead Family Corporation)	0.045

–.		Quatro	0

–.	28	Seca (Паритет Трейд)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Baby stroller” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.