Blush :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Cosmetics / Makeup / Blush

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	8	L’Oréal Paris	5

2.	15	Chanel (Brocard Group GmbH & Co.KGa.A.)	4.76

3.	5	Oriflame	4.15

4.	10	Dior (Селдико)	4.13

5.	15	Color me	3.36

6.		Smashbox	3.06

7.	13	VOV	2.97

8.	6	Artistry (Емвей Україна)	2.639

9.	19	Yves Saint Laurent (L’Oréal Paris)	2.637

10.	11	Mary Kay	2.477

–.	4	~~E. Funkhouser (Емвей Україна)~~	~~2.334~~

11.	7	Max Factor (Бінайс)	1.995

12.	3	Guerlain (Селдико)	1.975

13.	2	Artdeco (Hexagone)	1.927

14.	9	Givenchy (Селдико)	1.887

15.		Cinecitta	1.759

15.	17	Karaja	1.759

17.	12	Avon	1.643

18.		Lancôme (Brocard Group GmbH & Co.KGa.A.)	1.527

19.	1	Pupa	1.217

20.	16	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	1.146

21.	27	Collistar (Hexagone)	1.095

22.	24	Revlon (Cosmetics Trading)	0.880

23.	14	Maybelline (L’Oréal Paris)	0.838

24.	21	Faberlic	0.546

25.	22	Manhattan	0.231

26.	29	Rimmel	0.165

–.		Anytime	0

–.	17	Clinique (Brocard Group GmbH & Co.KGa.A.)	0

–.	28	DeBON	0

–.	23	Divage	0

–.	26	Golden rose	0

–.	24	IsaDora	0

–.	26	Lumene (Бінайс)	0

–.	25	Ninelle (Юнітек-Україна)	0

–.	20	Ruby Rose	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Blush” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.