Blush :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Makeup / Blush

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Oriflame	5

2.		Chanel (Brocard Group GmbH & Co.KGa.A.)	4.85

3.	4	Dior (Селдико)	4.79

4.	13	Artdeco (Hexagone)	3.76

5.	1	L’Oréal Paris	3.44

6.	12	Guerlain (Селдико)	3.04

7.	18	Pupa	3.021

8.	14	Givenchy (Селдико)	3.019

9.	11	Max Factor (Бінайс)	2.903

10.	8	Artistry (Емвей Україна)	2.665

11.	6	Smashbox	2.410

12.	10	Mary Kay	2.403

13.	5	Color me	2.344

14.	7	VOV	2.321

15.		Cinecitta	2.143

16.		Bourjois (Бінайс)	2.030

17.	16	Avon	1.943

18.		Beautycycle (Емвей Україна)	1.481

19.	22	Maybelline (L’Oréal Paris)	1.449

20.	15	Karaja	1.429

21.	17	Lancôme (Brocard Group GmbH & Co.KGa.A.)	1.322

22.	23	Faberlic	1.011

23.	9	Yves Saint Laurent (L’Oréal Paris)	0.967

24.	19	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.844

25.	24	Manhattan	0.502

26.	21	Revlon (Cosmetics Trading)	0.397

27.	20	Collistar (Hexagone)	0.350

–.	~	~~E. Funkhouser (Емвей Україна)~~	~~0.259~~

28.	~	Golden rose	0.235

28.	~	IsaDora	0.235

30.		True Touch (Neways)	0.072

–.		Anytime	0

–.		Clinique (Brocard Group GmbH & Co.KGa.A.)	0

–.		DeBON	0

–.		Divage	0

–.		Lumene (Бінайс)	0

–.		Ninelle (Юнітек-Україна)	0

–.	25	Rimmel	0

–.		Ruby Rose	0

–.		essence	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Blush” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.