The line of body care products :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Cosmetics / The line of body care products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Dove (Unilever)	5

2.	1	Nivea (Байєрсдорф Україна)	2.34

3.		Avon	1.95

4.	5	Yves Roches (Yves Rocher)	1.72

5.	8	Garnier (L’Oréal Paris)	1.13

6.	17	Чистая линия (Калина)	0.99

7.		Faberlic	0.93

8.	9	Черный жемчуг (Калина)	0.85

9.	13	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.71

10.		Detox Expert (Альянс Красоты)	0.609

11.	18	Lirene	0.607

12.	25	Victoria’s Secret	0.593

13.	12	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.500

14.	30	GOLDI	0.461

15.	29	Diademine Body Perfect (Henkel)	0.439

16.	19	Caudalie	0.438

17.	14	Pupa	0.413

18.	4	Mixa (L’Oréal Paris)	0.407

19.	24	Яка (Ремос)	0.402

20.	22	Diademine Essentials (Henkel)	0.390

21.	11	Weleda (Бізнес Центр «Фармація»)	0.381

22.		Algologie	0.366

23.	6	Fresh Juice (Ельфа)	0.364

24.	27	Atkinsons	0.348

25.	16	Irene Bukur	0.341

26.	21	Green Mama	0.336

27.	32	Algotherm (Centus-R)	0.318

28.	31	Lumene (Бінайс)	0.287

29.	28	Імідж Лабораторія	0.267

30.	20	Lierac (Centus-R)	0.228

31.	26	GUAM	0.210

32.	33	Himalaya herbals (Himalaya Drug Co.)	0.207

33.	23	Eco Cosmetics	0.199

34.	10	LUSH	0.156

35.	15	Est Etoile	0.133

36.	~	Aquolina (Hexagone)	0.042

36.	~	STYX	0.042

–.	34	InJoy	0

–.		Logona (Инфанта, торговый дом)	0

–.		Nu Skin	0

–.		Nuxe (Centus Medical)	0

–.	35	Sante Naturkosmetik (Инфанта, торговый дом)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “The line of body care products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.