Butter :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Milk products / Butter

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Yahotinske (Yagotinsky milk factory)	5

2.	32	Tulchinka (Tulchin butter-cheese factory)	4.11

3.	1	Président (Лакталіс)	4.07

4.		Selyanske (Loostdorf)	3.32

5.	25	Shostka	2.35

6.	3	Lasunya (Baltskiy milk combinate)	2.11

7.	6	Nash molochnik (Ukrproduct Group)	2.03

8.		Vershkova dolina (Ukrproduct Group)	1.68

9.	~	Voloshkove pole (Yuria)	1.53

10.	11	На здоров’я (Loostdorf)	1.26

11.	14	Rud’	1.19

12.	15	Fermerske (Ukrproduct Group)	0.99

13.	18	Zlagoda (Pridneprovsky combinate)	0.88

14.	9	Galacton (Данон)	0.85

15.	24	Dobryana (Мілкіленд)	0.81

16.	12	Gold (RUD’ company, Zhitomir milk-factory)	0.77

17.		Hercules	0.728

18.	28	Масло Полтавщини (Poltavochka)	0.727

19.	21	Poltavochka	0.724

20.	7	Schodnya (Rainford Foods)	0.704

21.	28	Slavia (Bashtanka Cheese plant)	0.621

22.	13	Fanni (Лакталіс)	0.596

23.	10	Favorit (Favoryt)	0.578

24.	23	Комо (Західна молочна група (Дубномолоко))	0.567

25.	5	Mu (Baltskiy milk combinate)	0.555

26.	19	Domik v derevne (Вімм-Білль-Данн)	0.527

27.	~	Molochna rika (Київський маргариновий завод / Олком)	0.521

28.	16	Romenske (Milkiland)	0.481

–.	17	~~Білосвіт (Лакталіс)~~	~~0.447~~

29.	20	Гурманіка (Західна молочна група (Дубномолоко))	0.430

30.	29	Zarechie (Kupyansky milk-preserving combinate)	0.394

31.	~	Zdorovo (Zolotonoshsky milk factory)	0.364

32.	~	Etalon (Zarechninsky milk factory)	0.346

33.		Bilozgar (Litinsky milk factory)	0.339

34.		Glechik (Геркулес)	0.2979

35.	34	Marichka (Продукти України)	0.2976

36.	30	Kremez	0.2896

37.	22	Kremlevske (Ukrproduct Group)	0.2807

38.	31	Kagma	0.2064

39.		Utrechko (Hercules)	0.2033

40.	26	Garmonia (Lubensky milk factory)	0.1778

41.	27	Shedriy vechir (Agropolis)	0.1404

42.	~	Ridna khatinka (Tulchin butter-cheese factory)	0.0743

43.	~	Молочна родина (Західна молочна група (Дубномолоко))	0.0661

–.		Molika (Molis)	0

–.		Molis	0

–.		Vkus detstva (7 vetrov)	0

–.		~~Дивное (Промислова група «КРЕАТИВ»)~~	0

–.		~~Радомілк~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Вершкове масло” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.