Butter :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Milk products / Butter

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Yahotinske (Yagotinsky milk factory)	5

2.	1	Président (Лакталіс)	4.82

3.	4	Selyanske (Loostdorf)	3.11

4.	3	Tulchinka (Tulchin butter-cheese factory)	3.04

5.	24	Vologodske (RUD’ company, Zhitomir milk-factory)	2.35

6.	5	Nash molochnik (Ukrproduct Group)	2.15

7.	17	Dobryana (Мілкіленд)	1.88

8.	16	Vershkova dolina (Ukrproduct Group)	1.79

–.	8	~~Lasunya (Baltskiy milk combinate)~~	~~1.65~~

9.	14	Galacton (Данон)	1.47

10.	6	Gold (RUD’ company, Zhitomir milk-factory)	1.41

11.	19	Shostka	1.32

12.	~	Molokia (Тернопільський молокозавод)	1.23

13.		Rud’	1.20

14.	7	Poltavochka	1.19

15.	9	Hercules	1.15

16.	15	Voloshkove pole (Yuria)	0.96

17.	11	Garmonia (Lubensky milk factory)	0.93

18.	12	Fermerske (Ukrproduct Group)	0.85

–.	25	~~Масло Полтавщини (Poltavochka)~~	~~0.83~~

19.	22	На здоров’я (Loostdorf)	0.79

20.		Lurpak (Arla Foods)	0.75

21.	26	ZveniGora (Zvenigorodsky cheese-factory)	0.67

22.	21	Kremlevske (Ukrproduct Group)	0.61

23.		Valio	0.57

24.	10	Schodnya (Rainford Foods)	0.55

25.	18	Slavia (Bashtanka Cheese plant)	0.50

26.	23	Zlagoda (Pridneprovsky combinate)	0.49

27.	~	Vkus detstva (7 vetrov)	0.445

28.	27	Shedriy vechir (Agropolis)	0.443

29.		Мої корівки (Галичина)	0.418

30.		Glechik (Геркулес)	0.348

31.	35	Kremez	0.335

32.	33	Fanni (Лакталіс)	0.258

33.	32	Favorit (Favoryt)	0.250

34.	28	Zarechie (Kupyansky milk-preserving combinate)	0.219

35.	29	Domik v derevne (Вімм-Білль-Данн)	0.199

35.	37	Utrechko (Hercules)	0.1993

37.		Румо (Ружин-молоко)	0.1990

–.	20	~~Mu (Baltskiy milk combinate)~~	~~0.1470~~

38.	~	Rosi (Сири Волині)	0.1373

39.	38	Romenske (Milkiland)	0.1303

40.	36	Bilozgar (Litinsky milk factory)	0.0975

40.	~	Ridna khatinka (Tulchin butter-cheese factory)	0.0975

42.	40	Molochna rika (Київський маргариновий завод / Олком)	0.0509

42.	34	Zdorovo (Zolotonoshsky milk factory)	0.0509

44.	~	Marichka (Продукти України)	0.0397

45.	31	Molendam (Ukrproduct Group)	0.0254

–.	39	Etalon (Zarechninsky milk factory)	0

–.		Kagma	0

–.		Molika (Molis)	0

–.		Molis	0

–.		Molochna veselka (ПП Фелікс)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Вершкове масло” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.