Butter :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Milk products / Butter

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Yahotinske (Yagotinsky milk factory)	5

2.		Président (Лакталіс)	4.07

3.	16	Voloshkove pole (Yuria)	3.57

4.	3	Selyanske (Loostdorf)	2.58

5.	4	Tulchinka (Tulchin butter-cheese factory)	2.48

6.		Nash molochnik (Ukrproduct Group)	2.30

7.	13	Rud’	1.77

8.	18	Fermerske (Ukrproduct Group)	1.69

9.	5	Vologodske (RUD’ company, Zhitomir milk-factory)	1.68

10.	23	Valio	1.62

11.	29	Мої корівки (Галичина)	1.55

12.	10	Gold (RUD’ company, Zhitomir milk-factory)	1.49

13.	22	Kremlevske (Ukrproduct Group)	1.37

14.	15	Hercules	1.26

15.	14	Poltavochka	1.25

16.	17	Garmonia (Lubensky milk factory)	1.24

17.	12	Molokia (Тернопільський молокозавод)	1.15

18.	9	Galacton (Данон)	1.10

19.	31	Kremez	1.06

20.	8	Vershkova dolina (Ukrproduct Group)	1.02

21.	26	Zlagoda (Pridneprovsky combinate)	0.95

22.	11	Shostka	0.92

23.	32	Fanni (Лакталіс)	0.89

24.	19	На здоров’я (Loostdorf)	0.81

25.	7	Dobryana (Мілкіленд)	0.78

26.	24	Schodnya (Rainford Foods)	0.72

27.	21	ZveniGora (Zvenigorodsky cheese-factory)	0.55

28.	33	Favorit (Favoryt)	0.46

29.	39	Ridna khatinka (Tulchin butter-cheese factory)	0.44

30.		Біла Русь (Ryhalskij zavod suhogo moloka)	0.39

31.	25	Slavia (Bashtanka Cheese plant)	0.38

32.	20	Lurpak (Arla Foods)	0.34

33.	28	Shedriy vechir (Agropolis)	0.274

34.		Zarechie (Kupyansky milk-preserving combinate)	0.271

35.		Domik v derevne (Вімм-Білль-Данн)	0.235

36.	39	Bilozgar (Litinsky milk factory)	0.224

37.	38	Romenske (Milkiland)	0.143

37.	27	Vkus detstva (7 vetrov)	0.143

39.	40	Zdorovo (Zolotonoshsky milk factory)	0.087

39.		Золотава (Андрушівський маслосирзавод)	0.087

41.	37	Rosi (Сири Волині)	0.074

41.		Рихальське (Ryhalskij zavod suhogo moloka)	0.074

43.	30	Glechik (Геркулес)	0.069

43.	35	Utrechko (Hercules)	0.069

45.	36	Румо (Ружин-молоко)	0.050

46.	41	Marichka (Продукти України)	0.037

–.		Etalon (Zarechninsky milk factory)	0

–.		Kagma	0

–.	42	Molendam (Ukrproduct Group)	0

–.		Molika (Molis)	0

–.		Molis	0

–.	40	Molochna rika (Київський маргариновий завод / Олком)	0

–.		Molochna veselka (ПП Фелікс)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Вершкове масло” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.