Canned fish :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Seafoods / Canned fish

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Аквамарин (Interrybflot)	5

2.	3	Флагман (Flagman Seafood)	3.35

3.	2	Рижское золото (Interrybflot)	3.16

4.	5	Heinz (Всесвіт)	2.31

4.		Аквариум (Симор)	2.31

6.	11	Iberica (Olive line)	1.97

7.	9	Пролив (Південна мануфактура «Пролів»)	1.28

8.	14	Альмаре (Симор)	1.22

9.	12	John West	1.17

10.		Флотилия (Flagman Seafood)	1.14

11.	19	Царь-рыба	0.87

12.	8	Море (Interrybflot)	0.83

13.		Жемчужина моря (Морська перлина)	0.79

14.	18	Исток	0.77

15.	22	Фаворит	0.68

16.	21	Stella Maris	0.58

17.	26	Либава (Store Food Distribution Ltd)	0.45

18.	16	Морская коллекция (Interrybflot)	0.42

19.	7	Eкватор (Екватор, рибоконсервний завод)	0.401

20.	13	Чукча рыбак	0.396

21.	15	Меридиан	0.136

21.		Karolina (ЯН Дженерал Продактс Україна)	0.136

23.	24	Рыбный мастер	0.108

24.	23	Maseko	0.105

25.		Креон	0.079

26.		Капитан смаків	0.052

27.	6	Vigilante (Conril)	0.026

27.	17	Маяк	0.026

–.	20	Kaija (Advanss)	0

–.		Yacht-Club	0

–.	25	Мамоново	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Canned fish” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.