Canned fish :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Seafoods / Canned fish

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Аквамарин (Interrybflot)	5

2.	3	Рижское золото (Interrybflot)	3.41

3.	2	Флагман (Flagman Seafood)	2.17

4.	5	Iberica (Olive line)	2.13

5.	4	Heinz (Всесвіт)	1.77

6.	4	Аквариум (Симор)	1.35

7.		Альмаре (Симор)	1.13

8.		John West	1.08

9.	18	Eкватор (Екватор, рибоконсервний завод)	1.01

10.	9	Флотилия (Flagman Seafood)	0.89

11.	6	Пролив (Південна мануфактура «Пролів»)	0.78

12.	11	Море (Interrybflot)	0.45

13.	20	Karolina (ЯН Дженерал Продактс Україна)	0.381

14.	12	Жемчужина моря (Морська перлина)	0.375

15.	~	Kaija (Advanss)	0.357

16.	10	Царь-рыба	0.245

17.	15	Stella Maris	0.243

17.	23	Креон	0.243

19.	17	Морская коллекция (Interrybflot)	0.214

20.	13	Исток	0.190

21.	16	Либава (Store Food Distribution Ltd)	0.151

22.	20	Меридиан	0.098

23.	19	Чукча рыбак	0.078

24.	25	Vigilante (Conril)	0.071

24.	14	Фаворит	0.071

26.	22	Maseko	0.053

27.	~	Yacht-Club	0.026

27.	21	Рыбный мастер	0.026

29.	24	Капитан смаків	0.024

29.	~	Мамоново	0.024

–.	25	Маяк	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Canned fish” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.