Food for cats :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Royal Canin (Роял Канін Україна)	5

2.	12	Hill’s (Барбус)	3.37

3.	2	Whiskas (Mars)	2.83

4.	1	Kitekat (Mars)	2.64

5.	8	Purina (Nestlé)	2.01

6.	3	Friskies (Nestlé)	1.39

7.		Мяу! (Кормотех)	1.23

8.	18	Acana (Animal Products Group)	1.18

9.	10	Nutro choice	1.06

10.	24	1st Choice (УкрПет)	0.99

11.	20	Advance	0.97

12.	9	Darling (Nestlé)	0.90

13.	6	Nutra Mix (Титан-Рі)	0.87

14.	5	Nutra Gold	0.80

15.	11	Pro Plan (Nestlé)	0.71

16.	~	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.579

17.	21	Eagle Pack	0.577

18.	16	Gourmet (Nestlé)	0.564

19.	15	Nutra Nuggets	0.313

20.		Orijen (Animal Products Group)	0.295

21.	14	Mio-Mix	0.291

22.		Cat Chow (Nestlé)	0.203

23.	19	Katinka	0.195

24.	~	Diamond	0.106

25.	~	Ci-Ci	0.073

–.	23	~~Eukanuba~~	~~0.065~~

26.	24	Cat Cafe	0.034

26.	17	Happy Cat	0.034

28.	~	Proformance	0.033

–.	13	Ener Cat	0

–.		Hi-Ration	0

–.	23	Pro Pac	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.