Food for cats :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	3	Whiskas (Mars)	4.59

3.	4	Kitekat (Mars)	3.88

4.	2	Hill’s (Барбус)	3.17

5.	8	Acana (Animal Products Group)	2.68

6.		Friskies (Nestlé)	2.53

7.	5	Purina (Nestlé)	2.16

8.	15	Pro Plan (Nestlé)	1.874

9.	12	Darling (Nestlé)	1.871

10.	7	Мяу! (Кормотех)	1.829

11.	10	1st Choice (УкрПет)	1.360

12.	18	Gourmet (Nestlé)	1.354

13.		Nutra Mix (Титан-Рі)	1.345

14.	22	Cat Chow (Nestlé)	1.155

15.	14	Nutra Gold	1.031

16.	20	Orijen (Animal Products Group)	0.902

17.	11	Advance	0.737

18.	9	Nutro choice	0.598

19.	16	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.522

20.	27	Proformance	0.517

21.	19	Nutra Nuggets	0.450

22.	26	Cat Cafe	0.156

23.	21	Mio-Mix	0.142

24.	23	Katinka	0.100

25.	26	Happy Cat	0.067

26.	~	Hi-Ration	0.056

27.	25	Ci-Ci	0.032

27.	17	Eagle Pack	0.032

29.	~	Pro Pac	0.025

30.	24	Diamond	0.024

–.		~~Ener Cat~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.