Food for cats :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Royal Canin (Роял Канін Україна)	5

2.	1	Whiskas (Mars)	4.38

3.		Hill’s (Барбус)	3.74

4.		Kitekat (Mars)	3.58

5.	6	Friskies (Nestlé)	1.93

6.	18	Advance	1.67

7.	5	Purina (Nestlé)	1.42

8.		Pro Plan (Nestlé)	1.41

9.	7	Мяу! (Кормотех)	1.39

10.	17	Acana (Animal Products Group)	0.85

11.	10	Nutra Gold	0.834

12.	11	1st Choice (УкрПет)	0.830

13.	15	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.772

14.		Nutra Mix (Титан-Рі)	0.660

15.	21	Happy Cat	0.641

16.	9	Darling (Nestlé)	0.602

17.	13	Gourmet (Nestlé)	0.467

18.	23	Proformance	0.434

19.	12	Orijen (Animal Products Group)	0.409

20.	16	Cat Chow (Nestlé)	0.193

21.	20	Nutra Nuggets	0.175

22.		Mio-Mix	0.104

23.	25	Ci-Ci	0.086

24.	26	Katinka	0.069

25.	19	Cat Cafe	0.064

26.		Bosch	0.058

27.		Tuffy’s (Титан-Рі)	0.0399

28.	~	Nutro choice	0.0395

29.	~	Hi-Ration	0.0292

30.	24	Pro Pac	0.0276

31.	~	Diamond	0.0152

31.	~	Eagle Pack	0.0152

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.