Food for cats :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	4	Whiskas (Mars)	3.64

3.	2	Hill’s (Барбус)	3.41

4.	8	Kitekat (Mars)	1.81

5.	6	Friskies (Nestlé)	1.75

6.	3	Acana (Animal Products Group)	1.41

7.		Purina (Nestlé)	1.39

8.	9	Pro Plan (Nestlé)	1.27

9.	11	Мяу! (Кормотех)	1.02

10.	5	Gourmet (Nestlé)	0.90

11.		Клуб 4 лапи (Кормотех)	0.88

12.	21	Sheba (Mars)	0.828

13.	20	Mio-Mix	0.825

14.	13	Nutra Mix (Титан-Рі)	0.792

15.	24	Advance	0.745

16.	12	Bosch	0.743

17.	15	Darling (Nestlé)	0.666

18.	~	Eagle Pack	0.662

19.	18	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.637

20.	14	Nutra Gold	0.630

21.	23	Nutra Nuggets	0.442

22.	25	Nutro choice	0.328

23.	22	Happy Cat	0.155

24.	17	1st Choice (УкрПет)	0.132

25.	16	Cat Chow (Nestlé)	0.106

26.	10	Orijen (Animal Products Group)	0.082

27.	26	Katinka	0.080

28.	~	Tuffy’s (Титан-Рі)	0.0561

29.	19	Cat Cafe	0.0555

29.	26	Diamond	0.0555

31.	27	Ci-Ci	0.0249

31.	26	Pro Pac	0.0249

–.	26	Hi-Ration	0

–.	26	Proformance	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.