Food for cats :: Consumers survey results of 2013

Consumers survey results of 2013 in category

Pet products / Food for cats

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Whiskas (Mars)	34.35%	5

2.	1	Royal Canin (Роял Канін Україна)	30.87%	4.68

3.	4	Kitekat (Mars)	25.22%	3.74

4.	3	Friskies (Nestlé)	18.70%	2.98

5.	6	Purina (Nestlé)	19.13%	2.86

6.	13	Sheba (Mars)	10.87%	1.71

7.		Мяу! (Кормотех)	10.43%	1.48

8.	10	Hill’s (Барбус)	9.13%	1.40

9.	11	Darling (Nestlé)	8.70%	1.373

10.	5	Pro Plan (Nestlé)	9.13%	1.370

11.		Клуб 4 лапи (Кормотех)	8.26%	1.199

12.	8	Nutra Mix (Титан-Рі)	6.09%	1

13.	9	Nutra Gold	4.78%	0.675

14.	12	Gourmet (Nestlé)	4.35%	0.610

15.	14	Mio-Mix	3.04%	0.451

16.	18	Acana (Animal Products Group)	2.61%	0.398

17.	24	Happy Cat	2.61%	0.320

18.	15	Nutra Nuggets	2.17%	0.2863

19.		Advance	1.74%	0.2855

20.	21	Bosch	1.74%	0.2816

21.	17	1st Choice (УкрПет)	2.17%	0.2727

22.	16	Cat Chow (Nestlé)	1.74%	0.2193

23.	~	Orijen (Animal Products Group)	0.87%	0.1690

24.	22	Katinka	1.30%	0.1659

25.	~	Eagle Pack	0.43%	0.1157

25.	~	Tuffy’s (Титан-Рі)	0.43%	0.1157

27.	23	Cat Cafe	0.87%	0.1145

27.	22	Diamond	0.87%	0.1145

29.	20	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.43%	0.0631

30.	23	Ci-Ci	0.43%	0.0514

30.	20	Nutro choice	0.43%	0.0514

30.	22	Pro Pac	0.43%	0.0514

–.	22	Hi-Ration	0.00%	0

–.	22	Proformance	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2013, recommendation of consumers #1 in the category “Food for cats”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.