Food for cats :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Pet products / Food for cats

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Royal Canin (Роял Канін Україна)	33.55%	5

2.	1	Whiskas (Mars)	32.24%	4.99

3.		Kitekat (Mars)	21.71%	3.65

4.	5	Purina (Nestlé)	17.76%	2.61

5.	4	Friskies (Nestlé)	17.11%	2.51

6.	11	Клуб 4 лапи (Кормотех)	15.13%	2.30

7.	6	Sheba (Mars)	12.50%	1.98

8.	7	Мяу! (Кормотех)	12.50%	1.93

9.	8	Hill’s (Барбус)	9.21%	1.45

10.	14	Gourmet (Nestlé)	9.21%	1.34

11.	12	Nutra Mix (Титан-Рі)	9.21%	1.20

12.	13	Nutra Gold	7.89%	1.10

13.	21	1st Choice (УкрПет)	5.92%	1.09

14.	10	Pro Plan (Nestlé)	7.24%	1.07

15.		Felix Fantastic (Purina)	7.24%	0.97

16.	9	Darling (Nestlé)	5.92%	0.95

17.	23	Orijen (Animal Products Group)	3.95%	0.65

18.	20	Bosch	3.95%	0.62

19.		Optimeal (Swiss Pet Nutrition Group GmbH)	2.63%	0.60

20.	19	Advance	2.63%	0.45

21.	16	Acana (Animal Products Group)	1.97%	0.39

22.		Cat Chow (Nestlé)	1.97%	0.23

23.	27	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	1.32%	0.20

24.	17	Happy Cat	1.32%	0.16

25.	26	Cat Cafe	1.32%	0.15

25.	15	Mio-Mix	1.32%	0.15

25.	18	Nutra Nuggets	1.32%	0.15

25.	28	Nutro choice	1.32%	0.15

29.	28	Pro Pac	0.66%	0.11

30.	26	Diamond	0.66%	0.08

–.	28	Ci-Ci	0.00%	0

–.	25	Eagle Pack	0.00%	0

–.		Hi-Ration	0.00%	0

–.	24	Katinka	0.00%	0

–.		Proformance	0.00%	0

–.	25	Tuffy’s (Титан-Рі)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Food for cats”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.