Food for cats :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	3	Purina (Nestlé)	4.69

3.	7	Sheba (Mars)	2.43

4.		Whiskas (Mars)	2.28

5.	13	Клуб 4 лапи (Кормотех)	2.25

6.		Kitekat (Mars)	2.08

7.	2	Pro Plan (Nestlé)	2.07

8.	15	Cat Chow (Nestlé)	1.78

9.	8	Friskies (Nestlé)	1.67

10.	23	1st Choice (УкрПет)	1.54

11.	24	Nutra Mix (Титан-Рі)	1.49

12.	14	Felix Fantastic (Purina)	1.46

13.	12	Hill’s (Барбус)	1.42

14.	16	Gourmet (Nestlé)	1.29

15.	34	Nutra Nuggets	1.24

16.	10	Мяу! (Кормотех)	1.14

17.	11	Optimeal (Swiss Pet Nutrition Group GmbH)	1.11

18.	21	Josera (Йозера Україна)	0.67

19.	17	Cat Cafe	0.66

20.	18	Леопольд	0.63

21.	25	Ci-Ci	0.52

22.	20	Darling (Nestlé)	0.46

23.	28	Nutra Gold	0.424

24.	26	Happy Cat	0.422

25.	19	Diamond	0.341

26.	30	Mio-Mix	0.314

27.	5	Acana (Animal Products Group)	0.290

28.	9	Brit (Vafo Praha)	0.287

29.	22	Advance	0.239

30.	35	Grandorf	0.227

31.	32	Eagle Pack	0.224

32.	27	Katinka	0.179

33.		Proformance	0.168

34.	31	Nature’s Protection	0.087

34.	~	Nutro choice	0.087

36.	29	Orijen (Animal Products Group)	0.042

–.		Tuffy’s (Титан-Рі)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.