Food for cats :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Pet products / Food for cats

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	10	Optimeal (Swiss Pet Nutrition Group GmbH)	3.73

3.		Brit (Vafo Praha)	3.39

4.	13	Pro Plan (Nestlé)	3.32

5.	9	Hill’s (Барбус)	3.21

6.	5	Whiskas (Mars)	2.62

7.	6	Kitekat (Mars)	2.54

8.	4	Клуб 4 лапи (Кормотех)	2.47

9.	3	Purina (Nestlé)	2.18

10.	2	Friskies (Nestlé)	2.01

11.	15	Sheba (Mars)	1.72

12.	8	Felix Fantastic (Purina)	1.63

13.	12	Мяу! (Кормотех)	1.42

14.	11	Cat Chow (Nestlé)	1.08

15.	~	Josera (Йозера Україна)	1.07

16.	7	Acana (Animal Products Group)	1.03

17.	16	Gourmet (Nestlé)	0.91

18.	22	Cat Cafe	0.85

19.	14	Orijen (Animal Products Group)	0.79

20.	24	Happy Cat	0.77

21.	25	Nutra Gold	0.73

22.	28	Advance	0.68

23.	27	Diamond	0.62

24.		Леопольд	0.60

25.	19	Nutra Nuggets	0.49

26.		Darling (Nestlé)	0.45

27.	18	Nutra Mix (Титан-Рі)	0.39

28.	17	1st Choice (УкрПет)	0.29

28.	32	Ci-Ci	0.29

30.	23	Nature’s Protection	0.24

31.	21	Mio-Mix	0.143

32.	20	Grandorf	0.136

33.	31	Eagle Pack	0.126

34.	~	Proformance	0.101

35.	29	Katinka	0.091

36.	30	Tuffy’s (Титан-Рі)	0.018

–.	30	Nutro choice	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Food for cats” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.