Children product line for Oral Care :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Goods for babies and kids / Children product line for Oral Care

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Colgate	5

2.	5	Дракоша (Калина)	4.99

3.	2	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	4.940

4.	1	Aquafresh (GlaxoSmithKline)	4.936

5.	4	Chicco	4.091

6.	7	R.O.C.S. (ВДС Фарма)	2.903

7.	6	Алёнка (LLC Cosmetics for children Alenka)	2.293

8.		Weleda (Бізнес Центр «Фармація»)	1.405

9.		PresiDent (Косметика і аксесуари)	1.101

10.	11	SILCA-Putzi (Dental-Kosmetik)	1.038

11.	12	Bobini	0.752

12.	10	Stages (Oral-B)	0.615

13.	16	Маугли (Faberlic)	0.603

14.		CURASEPT (Curaden)	0.587

15.	13	Fresh TІME Kіds (СТС Косметикс)	0.150

16.	15	Elmex (GABA)	0.098

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Children product line for Oral Care” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.