Detergent for children’s clothes :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Laundry Products / Detergent for children’s clothes

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Ушастый нянь (Невская косметика)	5

2.		Алёнка (LLC Cosmetics for children Alenka)	4.24

3.	8	Galinka (Procter & Gamble)	4.04

4.	3	Frosch (Ректіс)	3.43

5.	11	Persil sensitive (Henkel Ukraine)	2.95

6.		Bellini (Техноформ Про)	2.87

7.	5	SA8 Baby (Емвей Україна)	1.78

8.		КАШЕМИР (Сирена)	1.61

9.	7	Tide «Дитячий+» (Procter & Gamble)	1.57

–.	10	~~Агу (Ukrainian Industrial Resources)~~	~~1.56~~

10.	13	Dreft (Procter & Gamble)	1.48

11.	12	Карапуз	1.34

12.	21	Амрита	1.161

13.	4	Sodasan (Инфанта, торговый дом)	1.159

14.		HIPPO (Сирена)	1

15.	6	Green&Clean Professional (Green&Clean)	0.886

16.	19	Білосніжка (Titan)	0.825

17.	22	Няня (Арнест Україна)	0.775

18.	9	Feny (Rösch company)	0.604

19.	14	Малыш	0.433

20.	24	Ладушки (DAKOS-T)	0.395

21.	15	Teo bebe	0.334

22.	23	Пупсік	0.145

23.	20	Proprete (Ест Етуаль Груп)	0.127

24.	18	Burti (Burnus GmbH)	0.121

25.	17	MILLI BABY (Galagroimport)	0.103

26.	16	Мара	0.039

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Detergent for children’s clothes” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.