Detergent for children’s clothes :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Laundry Products / Detergent for children’s clothes

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Ушастый нянь (Невская косметика)	5

2.	22	Малыш	2.84

3.	4	Persil sensitive (Henkel Ukraine)	1.17

4.	2	Frosch (Ректіс)	1.13

5.	3	HIPPO (Сирена)	0.99

6.	5	Galinka (Procter & Gamble)	0.84

7.	10	Teo bebe	0.77

8.	6	Tide «Дитячий+» (Procter & Gamble)	0.62

9.	14	Green&Clean Professional (Green&Clean)	0.59

10.	8	SAMA Baby (SV)	0.48

11.		Карапуз	0.421

12.	17	L’Arbre Vert (Група компаній «ВВН» «ПРОГРУП»)	0.416

13.	20	SA8 Baby (Емвей Україна)	0.390

14.	21	Уті-Путі (Слобожанский мыловар)	0.383

15.	7	Стиральный порошок Chicco (Chicco)	0.375

16.	15	Няня (Арнест Україна)	0.346

17.	24	Dreft (Procter & Gamble)	0.329

18.	12	Алёнка (LLC Cosmetics for children Alenka)	0.279

19.	18	КАШЕМИР (Сирена)	0.263

20.	9	Tortilla (Сирена)	0.244

21.	27	Proprete (Ест Етуаль Груп)	0.234

22.	13	Sodasan (Инфанта, торговый дом)	0.228

23.		Burti (Burnus GmbH)	0.195

24.	26	Bellini (Техноформ Про)	0.192

25.		Пупсік	0.160

26.	16	Feny (Rösch company)	0.128

27.	28	Амрита	0.041

–.	19	Ладушки (DAKOS-T)	0

–.		Мара	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Detergent for children’s clothes” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.