Сandies in a box :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Confectionery / Сandies in a box

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Raffaello (Ferrero)	5

2.	3	Ferrero Rocher	4.59

3.	9	Шедевр (AVK Confectionery Company)	4.04

4.	2	Киев вечерний (Roshen)	3.37

5.	4	Roshen	2.55

6.	8	Венеціанська ніч (Mondelēz Ukraine)	2.08

7.	6	Світоч Палітра Асорті (Nestlé)	1.88

8.	5	EsfeRo (Konti)	1.70

9.		Bonjour (Konti)	1.50

10.	7	Світоч (Nestlé)	1.32

11.	24	Doma (Житомирська кондитерська фабрика)	1.28

12.	22	Domior (AVK Confectionery Company)	1.26

13.	11	Nestlé Gold	1.12

14.	21	Паріжель (AVK Confectionery Company)	1.10

15.		Корона De Luxe (Mondelēz Ukraine)	1.01

16.	18	Монблан (Roshen)	0.98

17.	12	Маргарита (Roshen)	0.94

18.	17	Монте-крісто (Roshen)	0.93

19.	20	Шоколадне асорті (AVK Confectionery Company)	0.87

20.	13	I Love Milka (Mondelēz Ukraine)	0.64

21.	29	Полтава-кондитер	0.59

22.	32	Одинцовская Кондитерская Фабрика (А. Коркунов)	0.572

23.	10	Zhytomir sweets (Житомирська кондитерська фабрика)	0.567

24.	14	Millennium (Шоколадна фабрика «Millennium»)	0.471

25.		Fazer (ФДМС Україна)	0.467

26.	27	Dominic (Полтавакондитер)	0.363

27.	16	Любимов (Шоколадна фабрика «Millennium»)	0.355

28.	36	Niederegger (ФДМС Україна)	0.238

29.	23	Барокко (Roshen)	0.225

30.	39	Вечір Золотий (AVK Confectionery Company)	0.199

31.	19	Belissimo (Konti)	0.198

32.	26	Rainford	0.172

33.	31	Крем-Десерт (AVK Confectionery Company)	0.149

34.	42	Old Collection (Бісквіт-Шоколад)	0.137

35.	30	Chocmod	0.085

36.	40	Презент (Бісквіт-Шоколад)	0.077

37.	34	Oskar Le Grand (Шоколадна фабрика «Millennium»)	0.068

37.	33	Світ Ласощів	0.068

39.	38	Буковинка	0.061

40.	~	Одеса Люкс	0.055

41.		Луцьк-кондитер	0.038

42.	35	Guylian (ФДМС Україна)	0.026

43.	37	Persona Collection (AVK Confectionery Company)	0.013

43.	~	Кондфіл	0.013

–.	28	Duc d’O (United Foods)	0

–.		Емоції	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Candies in a box” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.