Сandies in a box :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Confectionery / Сandies in a box

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Raffaello (Ferrero)	5

2.	3	Ferrero Rocher	4.25

3.	8	Шедевр (AVK Confectionery Company)	3.86

4.	7	Світоч (Nestlé)	3.37

5.	4	Киев вечерний (Roshen)	3.23

6.		EsfeRo (Konti)	2.95

7.	30	Domior (AVK Confectionery Company)	2.79

8.	2	Roshen	2.76

9.		Венеціанська ніч (Mondelēz Ukraine)	2.57

10.	5	Bonjour (Konti)	2.39

11.	21	I Love Milka (Mondelēz Ukraine)	2.01

12.	29	Trufalie (AVK Confectionery Company)	1.97

13.	24	Zhytomir sweets (Житомирська кондитерська фабрика)	1.59

14.	10	Світоч Палітра Асорті (Nestlé)	1.45

15.	28	Strila (Чернігівська кондитерська фабрика «Стріла»)	1.38

16.	11	АВК (AVK Confectionery Company)	1.31

17.	25	Шоколадне асорті (AVK Confectionery Company)	1.29

18.	19	Nestlé Gold	1.20

19.	32	Belissimo (Konti)	1.14

20.	14	Монблан (Roshen)	1.13

21.	20	Паріжель (AVK Confectionery Company)	1.08

22.	16	Любимов (Шоколадна фабрика «Millennium»)	1.07

23.	18	Millennium (Шоколадна фабрика «Millennium»)	0.87

24.	13	Маргарита (Roshen)	0.76

25.	27	Dominic (Полтавакондитер)	0.64

26.		Doma (Житомирська кондитерська фабрика)	0.57

27.	15	Корона De Luxe (Mondelēz Ukraine)	0.50

28.	12	Merci (Storck)	0.40

29.	37	Old Collection (Бісквіт-Шоколад)	0.38

30.	33	Вечір Золотий (AVK Confectionery Company)	0.22

31.	40	Persona Collection (AVK Confectionery Company)	0.13

32.	41	Одеса Люкс	0.102

33.	~	Oskar Le Grand (Шоколадна фабрика «Millennium»)	0.100

34.		Золота цукерочка (Луцьккондитер)	0.088

35.		Крем-Десерт (AVK Confectionery Company)	0.072

–.	31	~~Rainford~~	~~0.067~~

36.		Chocmod	0.060

37.	22	Світ Ласощів	0.059

–.	~	~~Монте-крісто (Roshen)~~	~~0.052~~

38.	~	Буковинка	0.038

39.	~	Презент (Бісквіт-Шоколад)	0.028

40.	23	Fazer (ФДМС Україна)	0.027

41.	17	Duc d’O (United Foods)	0.022

42.	39	Кондфіл	0

42.	34	Полтава-кондитер	0

–.	38	Guylian (ФДМС Україна)	0

–.		Niederegger (ФДМС Україна)	0

–.		~~Барокко (Roshen)~~	0

–.		~~Емоції~~	0

–.		~~Луцьк-кондитер~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Candies in a box” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.