Chocolate bar :: Consumers survey results of 2006

Consumers survey results of 2006 in category

Confectionery / Chocolate bar

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Корона (Mondelēz Ukraine)	46.61%	5

2.		Світоч (Nestlé)	43.22%	4.64

3.		Milka (Mondelēz Ukraine)	28.81%	3.20

4.	3	Milka M-joy (Mondelēz Ukraine)	29.66%	3.10

5.		Millennium (Шоколадна фабрика «Millennium»)	17.80%	2.05

6.	8	Roshen	14.41%	1.86

7.	3	Корона Intenza (Mondelēz Ukraine)	16.95%	1.60

8.	7	Aero (Nestlé)	7.63%	0.79

9.	6	Rainford	4.24%	0.561

10.	~	Millennium Golden nuts (Шоколадна фабрика «Millennium»)	5.93%	0.558

11.	7	Fruit&Nut (Dirol Cadbury Ukraine)	5.08%	0.516

12.	8	Dominic (Полтавакондитер)	5.93%	0.505

13.	~	Cadbury (Dirol Cadbury Ukraine)	5.08%	0.479

14.	8	Золотой Орешек (Шоколадна фабрика «Millennium»)	4.24%	0.418

15.	8	Любимов (Шоколадна фабрика «Millennium»)	3.39%	0.320

16.	~	Кабаре (Roshen)	2.54%	0.221

17.	4	АВК (AVK Confectionery Company)	1.69%	0.160

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2006, recommendation of consumers #1 in the category “Шоколад у плитці”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2006, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.