Chocolate bar :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Confectionery / Chocolate bar

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Roshen	55.95%	5

2.	1	Корона (Mondelēz Ukraine)	44.05%	4.10

3.		Milka (Mondelēz Ukraine)	41.48%	3.74

4.		Світоч (Nestlé)	34.73%	3.02

5.		Millennium (Шоколадна фабрика «Millennium»)	29.90%	2.89

6.		Milka M-joy (Mondelēz Ukraine)	19.29%	1.67

7.	11	Amour (Konti)	14.47%	1.42

–.	7	~~Dolci (Konti)~~	~~10.29%~~	~~1.36~~

8.		Чайка (Roshen)	15.11%	1.30

9.		Оленка (Roshen)	13.18%	1.10

10.	14	Бабаєвський	10.29%	0.98

11.	10	Nestlé Gold Chocolate	7.72%	0.692

12.	15	Aero (Nestlé)	8.04%	0.688

13.	12	Ritter Sport (Elbfein, VShokolade online-store)	7.07%	0.683

14.	26	Old Collection (Бісквіт-Шоколад)	4.82%	0.511

15.	18	Millennium Golden nuts (Шоколадна фабрика «Millennium»)	3.54%	0.299

16.	13	Любимов (Шоколадна фабрика «Millennium»)	3.54%	0.248

17.		Cadbury (Dirol Cadbury Ukraine)	1.93%	0.203

18.	20	Чарівний вечір (Шоколадна фабрика «Millennium»)	1.61%	0.152

19.	23	Dominic (Полтавакондитер)	1.61%	0.127

20.	16	Fruit&Nut (Dirol Cadbury Ukraine)	1.29%	0.095

21.	24	Презент (Бісквіт-Шоколад)	0.96%	0.084

22.	27	Milkolad (Konti)	1.29%	0.082

23.	21	Золотой Орешек (Шоколадна фабрика «Millennium»)	0.96%	0.077

23.	19	Люкс (Roshen)	0.96%	0.077

25.	~	Дамское Счастье (Rainford Foods)	0.32%	0.063

26.	22	Frey (United Foods)	0.64%	0.045

27.	25	Persona (AVK Confectionery Company)	0.32%	0.019

–.		Кабаре (Roshen)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Шоколад у плитці”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.