Chocolate bar :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Confectionery / Chocolate bar

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Roshen	58.78%	5

2.	3	Milka (Mondelēz Ukraine)	37.40%	3.27

3.	2	Корона (Mondelēz Ukraine)	38.42%	3.20

4.		Світоч (Nestlé)	32.82%	2.59

5.		Millennium (Шоколадна фабрика «Millennium»)	23.92%	2.06

6.		Чайка (Roshen)	13.49%	1.16

7.		Оленка (Roshen)	11.70%	1.07

–.	10	~~Aero (Nestlé)~~	~~6.87%~~	~~0.97~~

8.	11	Ritter Sport (Elbfein, VShokolade online-store)	10.43%	0.87

9.	8	Milka M-joy (Mondelēz Ukraine)	8.91%	0.78

10.	13	Nestlé Gold Chocolate	8.91%	0.71

11.	12	Amour (Konti)	8.65%	0.69

12.	14	Любимов (Шоколадна фабрика «Millennium»)	7.89%	0.59

13.	9	Бабаєвський	6.36%	0.58

14.	21	Old Collection (Бісквіт-Шоколад)	3.05%	0.29

15.		Lindt	1.27%	0.27

16.	20	Millennium Golden nuts (Шоколадна фабрика «Millennium»)	2.54%	0.25

17.	24	Золотой Орешек (Шоколадна фабрика «Millennium»)	2.54%	0.23

18.	17	Frey (United Foods)	1.78%	0.21

–.	16	~~Люкс (Roshen)~~	~~2.80%~~	~~0.19~~

–.	~	~~Fruit&Nut (Dirol Cadbury Ukraine)~~	~~0.25%~~	~~0.179~~

19.		Alpella (Ulker Group)	1.02%	0.177

20.	15	Dominic (Полтавакондитер)	2.04%	0.152

21.	19	Cadbury (Dirol Cadbury Ukraine)	1.27%	0.151

–.	22	~~Кабаре (Roshen)~~	~~1.78%~~	~~0.150~~

22.	23	Презент (Бісквіт-Шоколад)	0.76%	0.103

23.	18	Чарівний вечір (Шоколадна фабрика «Millennium»)	0.76%	0.095

24.	27	Дамское Счастье (Rainford Foods)	0.76%	0.052

25.	26	Persona (AVK Confectionery Company)	0.51%	0.041

–.	25	Milkolad (Konti)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Шоколад у плитці”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.