Chocolate bar :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Confectionery / Chocolate bar

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Світоч (Nestlé)	5

2.	1	Roshen	4.53

3.	4	Milka (Mondelēz Ukraine)	3.84

4.	2	Корона (Mondelēz Ukraine)	3.08

5.	6	Millennium (Шоколадна фабрика «Millennium»)	1.80

6.	7	Оленка (Roshen)	1.62

7.	8	Nestlé Gold Chocolate	1.35

8.	5	Frey (United Foods)	1.06

9.	15	Milka M-joy (Mondelēz Ukraine)	0.98

10.	12	Lindt	0.91

11.	9	Чайка (Roshen)	0.88

12.	24	Dominic (Полтавакондитер)	0.87

13.	11	Ritter Sport (Elbfein, VShokolade online-store)	0.79

14.	19	Любимов (Шоколадна фабрика «Millennium»)	0.66

15.	17	Amour (Konti)	0.63

16.		Millennium Golden nuts (Шоколадна фабрика «Millennium»)	0.3023

17.	18	Чарівний вечір (Шоколадна фабрика «Millennium»)	0.3016

18.	13	Бабаєвський	0.2987

19.	21	Cadbury (Dirol Cadbury Ukraine)	0.2919

20.	~	Milkolad (Konti)	0.2291

21.	25	Дамское Счастье (Rainford Foods)	0.2106

22.		Золотой Орешек (Шоколадна фабрика «Millennium»)	0.1361

23.	20	Old Collection (Бісквіт-Шоколад)	0.1023

24.	14	Презент (Бісквіт-Шоколад)	0.0910

25.	10	Persona (AVK Confectionery Company)	0.0892

26.	23	Alpella (Ulker Group)	0.0515

–.		~~Кабаре (Roshen)~~	0

–.		~~Люкс (Roshen)~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Шоколад у плитці” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.