Chocolate bar :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Confectionery / Chocolate bar

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Millennium (Шоколадна фабрика «Millennium»)	5

2.	4	Roshen	4.23

3.	2	Світоч (Nestlé)	4.07

4.	1	Milka (Mondelēz Ukraine)	4.05

5.	6	Корона (Mondelēz Ukraine)	3.10

6.	10	Schogetten (Elbfein, VShokolade online-store)	1.89

7.	20	Millennium Golden nuts (Шоколадна фабрика «Millennium»)	1.78

8.	5	Оленка (Roshen)	1.75

9.		Lindt	1.641

10.	8	Ritter Sport (Elbfein, VShokolade online-store)	1.635

11.	12	Любимов (Шоколадна фабрика «Millennium»)	1.237

12.	7	Чайка (Roshen)	1.218

13.	15	Nestlé Gold Chocolate	1.194

–.	24	~~Золотой Орешек (Шоколадна фабрика «Millennium»)~~	~~0.688~~

14.	23	Cadbury (Dirol Cadbury Ukraine)	0.673

15.		SHOUD’E (Кондитерська фабрика «Солодкий світ»)	0.601

–.	14	~~Дамское Счастье (Rainford Foods)~~	~~0.570~~

16.	22	Alpella (Ulker Group)	0.462

–.	21	~~Бабаєвський~~	~~0.304~~

17.	16	Amour (Konti)	0.254

18.	17	Dominic (Полтавакондитер)	0.238

–.	11	~~Milka M-joy (Mondelēz Ukraine)~~	~~0.217~~

19.	25	Old Collection (Бісквіт-Шоколад)	0.152

20.	26	Чарівний вечір (Шоколадна фабрика «Millennium»)	0.116

21.	29	Persona (AVK Confectionery Company)	0.094

–.	27	~~Milkolad (Konti)~~	~~0.089~~

22.	18	Reber (Elbfein, VShokolade online-store)	0.082

23.	13	Frey (United Foods)	0.074

24.	19	Hamlet (Elbfein, VShokolade online-store)	0.063

–.	28	~~Презент (Бісквіт-Шоколад)~~	~~0.061~~

25.	30	Valor (Elbfein, VShokolade online-store)	0.032

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Шоколад у плитці” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.