“Favorites of Success” logo Chocolate bar :: The total survey results of 2010 by the integrated assestment
© FAVOR.com.ua
 
The total survey results of 2010 by the integrated assestment in category
Confectionery / Chocolate bar
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1.
3
Світоч (Nestlé) 5
2.
1
Корона (Mondelēz Ukraine) 4.81
3.
2
Roshen  4.64
4. Milka (Mondelēz Ukraine) 4.36
5. Millennium (Шоколадна фабрика «Millennium») 2.37
6.
7
Чайка (Roshen) 2.11
7.
8
Milka M-joy (Mondelēz Ukraine) 2.06
8.
6
Dolci (Konti) 1.98
9.
10
Оленка (Roshen) 1.66
10.
9
Nestlé Gold Chocolate  1.37
11. Бабаєвський  1.26
12.
13
АВК (AVK Confectionery Company) 1.17
13.
23
Золотой Орешек (Шоколадна фабрика «Millennium») 0.65
14.
21
Millennium Golden nuts (Шоколадна фабрика «Millennium») 0.62
15.
18
Fruit&Nut (Dirol Cadbury Ukraine) 0.594
16. Ritter Sport (Elbfein, VShokolade online-store) 0.590
17.
12
Любимов (Шоколадна фабрика «Millennium») 0.455
18.
17
Cadbury (Dirol Cadbury Ukraine) 0.319
19.
15
Aero (Nestlé) 0.210
20.
14
Чарівний вечір (Шоколадна фабрика «Millennium») 0.186
21.
20
Dominic (Полтавакондитер) 0.144
22. Презент (Бісквіт-Шоколад) 0.095
23.
16
Люкс (Roshen) 0.084
24.
19
Persona (AVK Confectionery Company) 0.025

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Шоколад у плитці” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/chokolate-bar/?results=2010A