Cigarettes :: The total survey results of 2007 by the integrated assestment

The category has been excluded from the voting of February 27, 2012 by decision of organizers of the “Favorites of Success” Award, and it’s currently inactive. Here are shown an old survey results for 2007.

The total survey results of 2007 by the integrated assestment in category

Cigarettes / Cigarettes

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	Marlboro (Philip Morris Ukraine)	5

2.	Parliament (Philip Morris Ukraine)	4.91

3.	Winston (JTI Ukraine)	4.55

4.	Davidoff (Imperial Tobacco Ukraine)	4.46

5.	Chesterfield (Philip Morris Ukraine)	3.06

6.	Kent (British American Tobacco Ukraine)	2.77

7.	Camel (JTI Ukraine)	2.24

8.	L&M (Philip Morris Ukraine)	2.02

9.	Captain Black (British American Tobacco Ukraine)	1.69

10.	Vogue (British American Tobacco Ukraine)	1.65

11.	R1 (Imperial Tobacco Ukraine)	0.90

12.	Trussardi	0.6449

13.	Monte Carlo (JTI Ukraine)	0.6445

14.	Sobranie (JTI Ukraine)	0.6365

15.	LD (JTI Ukraine)	0.5563

15.	Lucky Strike (British American Tobacco Ukraine)	0.5563

15.	Next (Philip Morris Ukraine)	0.5563

18.	Ватра	0.5483

19.	Прима Люкс (Imperial Tobacco Ukraine)	0.5395

20.	Gitanes (Imperial Tobacco Ukraine)	0.4597

21.	BOSS (Imperial Tobacco Ukraine)	0.4589

22.	Rothmans (British American Tobacco Ukraine)	0.3711

23.	Pall Mall (British American Tobacco Ukraine)	0.3627

24.	Прима Оптима (Imperial Tobacco Ukraine)	0.3623

25.	Dunhill (British American Tobacco Ukraine)	0.2741

25.	More (Reynolds Tobacco Company)	0.2741

27.	Classic (Imperial Tobacco Ukraine)	0.1856

28.	Gauloises (Imperial Tobacco Ukraine)	0.1771

28.	Muratti (Philip Morris Ukraine)	0.1771

28.	Sovereign (JTI Ukraine)	0.1771

31.	Cartier	0.0970

31.	Classic Imperial (Imperial Tobacco Ukraine)	0.0970

31.	Magna (JTI Ukraine)	0.0970

34.	Saint George (JTI Ukraine)	0.0886

34.	Альянс (British American Tobacco Ukraine)	0.0886

–.	Viceroy (British American Tobacco Ukraine)	0

–.	West (Imperial Tobacco Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Cigarettes” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.