Cigarettes :: The total survey results of 2010 by the integrated assestment

The category has been excluded from the voting of February 27, 2012 by decision of organizers of the “Favorites of Success” Award, and it’s currently inactive. Here are shown an old survey results for 2010.

The total survey results of 2010 by the integrated assestment in category

Cigarettes / Cigarettes

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Marlboro (Philip Morris Ukraine)	5

2.	4	Davidoff (Imperial Tobacco Ukraine)	2.37

3.	2	Parliament (Philip Morris Ukraine)	2.36

4.	5	Kent (British American Tobacco Ukraine)	1.82

5.	3	Winston (JTI Ukraine)	1.16

6.	9	Camel (JTI Ukraine)	0.84

7.	8	Chesterfield (Philip Morris Ukraine)	0.82

8.	11	Dunhill (British American Tobacco Ukraine)	0.65

9.	14	R1 (Imperial Tobacco Ukraine)	0.53

10.	12	Sobranie (JTI Ukraine)	0.44

11.	6	Lucky Strike (British American Tobacco Ukraine)	0.43

12.	10	L&M (Philip Morris Ukraine)	0.41

13.	7	Captain Black (British American Tobacco Ukraine)	0.39

14.	20	BOSS (Imperial Tobacco Ukraine)	0.35

15.	28	Gitanes (Imperial Tobacco Ukraine)	0.33

16.	18	Bond Street (Philip Morris Ukraine)	0.25

17.	27	Ватра	0.24

18.	16	Next (Philip Morris Ukraine)	0.2243

19.	21	West (Imperial Tobacco Ukraine)	0.2237

20.	33	More (Reynolds Tobacco Company)	0.2109

21.	25	LD (JTI Ukraine)	0.2041

22.	24	Pall Mall (British American Tobacco Ukraine)	0.2035

23.	15	Прилуки Особливі (British American Tobacco Ukraine)	0.2020

24.	13	Monte Carlo (JTI Ukraine)	0.1893

25.	23	Прима Люкс (Imperial Tobacco Ukraine)	0.1839

26.	30	Тройка (JTI Ukraine)	0.1010

27.	26	Muratti (Philip Morris Ukraine)	0.0808

28.	22	Classic (Imperial Tobacco Ukraine)	0.0755

29.	17	Gauloises (Imperial Tobacco Ukraine)	0.0478

29.	19	Rothmans (British American Tobacco Ukraine)	0.0478

31.	34	Magna (JTI Ukraine)	0.0276

–.	35	Classic Imperial (Imperial Tobacco Ukraine)	0

–.	32	Saint George (JTI Ukraine)	0

–.		Sovereign (JTI Ukraine)	0

–.		Viceroy (British American Tobacco Ukraine)	0

–.	36	Альянс (British American Tobacco Ukraine)	0

–.	31	Політ	0

–.	29	Прима Оптима (Imperial Tobacco Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Cigarettes” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.